Marketing Manager - Emberley Fireplace, St. John’s, NL
• Developed our brand’s identity and created brand guidelines for management to ensure consistency across all marketing channels. Leading to a 5% decrease in bounce rate and a 1540% in post engagement
• Managed a team of five with HubSpot responsible for digital marketing campaigns and content creation. Successfully expanded brand awareness by 32% and improved lead conversions by 2.3%.
• Created original and engaging photo, video, and blog content with a 1540% increase in post engagement across Instagram and Facebook
• Conducted market research from A/B testing. analytic analysis, and customer life cycle antics.
• Experiences with Google Analytics and Meta Business Suit for business decisions, such as A/B testing, lead generation, conversion tracking, CPC, CPM, and Customer life cycles decisions to improve ROI.
• Managed an annual marketing budget of $10,000.
Skills Required: Business-to-Business (B2B) · Direct Sales · Marketing · Data Analysis · Marketing Management · Search Engine Optimization (SEO) · Analytical Skills · Social Media Marketing · Sales · Cost Per Click (CPC) · Cost Per Mile (CPM)
(July 2022 - April 2023)
Marketing and Sales Representative / Personal Trainer - GoodLife Fitness, St. John’s, NL
• Develop and execute digital marketing strategies that increase brand awareness by 19%, generate 30-50 new leads per month, and drive an average conversion rate of 5%.
• Conduct market research to identify target audiences, customer needs, and competitive landscape to inform marketing tactics and messaging.
• Create compelling content, including social media posts, blog articles, videos, and email newsletters with an average viewership of 1200.
• Collaborate with teams to cross-promote services and create social media content.
• Design and lead fitness classes, group training, and one-on-one personal training
Skills Required: Customer Life-Cycle · Internal Sales · External sale · Weight Loss Coaching · Corrective Exercise · Direct Sales · Customer Relationship Management (CRM) · Communication · Sales
(August 2021 - July 2022)
Personal Trainer - Innovative Fitness, Vancouver, BC
• Design and lead fitness classes, group training, and one-on-one personal training
• Motivate members and inspire new clients through promoting packages, personal training, and informing clients on the benefits of their membership
• Build individualized programs tailored to meet client's personal goals
• Develop and execute marketing strategies to increase brand awareness, generate leads, and drive sales for personal training services.
• Conduct market research to identify target audiences, customer needs, and competitive landscape to inform marketing tactics and messaging.
• Create compelling content, including social media posts, blog articles, videos, and email newsletters, to educate and engage potential clients.
• Collaborate with other personal trainers and fitness professionals to cross-promote services and create partnerships that benefit both parties.
Skills Required: Weight Training · Customer Retention · Customer Life-Cycle · Weight Loss Coaching · Corrective Exercise · Customer Relationship Management (CRM) · Communication · Sales
(November 2019 - Sept 2020)
Skills
Content Automation
SEO
Market Research
Project Managment
Content Creation
Social Media Marketing
Copy writing
Bachelor’s of Business Administration - Marketing
Capilano University - 2015-2018, Vancouver BC
Google Analytics Certification
Google Digital Academy (Skillshop) - November 2020
Social Media Manager
HootSuite - November 2020
Certified Personal Trainer
CanfitPro - 2018-2023, Vancouver BC
Analytics Analysis
Artificial Intelligence (AI)
Website Design
Marketing Strategy
Conversion Rate Optimization (CRO)
Paid Media
Branding
Education
Google Ads Certification
Google Digital Academy (Skillshop) - November 2020
Hootsuite Platform Certification
HootSuite - October 2020
Certified Nutrition Coach
Precision Nutrition - 2021
Accomplishments
• Search Engine Optimization implementation – Improved Emberley Fireplace to top Google search for “fireplace” and “wood Stove” in the St John’s area.
• Expand Social Media Reach – Grew Emberley Fireplaces social media search by 32% in the first 3 months and by 200% from January 2023 to April 2023
• Improved Customer Engagement – Implemented an automated message to new leads on our website and social media platforms leading to a 2.3% lead conversion rate.
• Drive Customer Engagement – Raised average post engagements by 1540% in the last 7 months.
Professional Summary
Evertt J. Hanna,
I am a social media marketing specialist with firsthand experience in developing and executing marketing strategies to drive brand awareness, drive traffic, and generate leads/sales. I have demonstrated my ability to conduct market research to identify trends, demographics, and customer insights. I have managed and optimized multiple digital marketing channels. Such as email, social media, search engine optimization (SEO), PPC, and affiliate marketing, to facilitate engagement and conversions. I have developed compelling content, including blog posts, copy, images, and videos.
I am dedicated to achieving business goals and continually improving marketing efforts. I would love to use my ability to collaborate, produce content, manage budgets, and allocate resources to be an asset to your organization.